Vidgo revamps user interface, reveals new logo

Virtual MVPD Vidgo has enhanced the look and user experience of its streaming app, while unveiling a fresh new logo.

Vidgo’s revamped user interface offers tile navigation across all compatible devices, including Roku, Vizio, Amazon Fire and Apple smart TVs as well as on Android and iOS. Users can now more easily search for new and trending titles and precisely narrow down content by genre, language, geography and other categories.

Vidgo’s logo has changed into a red, white and blue scheme, which the company said “pays homage to the great U.S.A.”

In an interview with Fierce Video earlier this year, Vidgo CEO Derek Mattsson said the service aims to attract Middle America consumers, especially with its regional sports and news slates.

“We have reimagined what easy access to an affordable streaming service should look like,” Mattsson said in a statement regarding the redesign. Additionally, Vidgo subscribers can now stream on up to three devices simultaneously.

Vidgo currently offers four subscription packages. The English Plus plan ($59.95 per month) comes with over 110 live and on-demand channels, while the English Premium package ($79.95 per month) has over 150 channels and 20 hours of free DVR as long as the subscription lasts.

The cheapest plan is the recently debuted VidgoMás ($39.95 per month), which features 42 live and on-demand Spanish-language channels, serving content from Spanish-language distributors like TelevisaUnivision, Estrella, Fox Deportes and others.

Finally, those interested in both English and Spanish-language content can subscribe to the English & Spanish Ultimate package ($99.95 per month), which consolidates the content from Vidgo’s other plans.

Vidgo carries major sports networks like ESPN, Fox Sports, as well as league content from the NFL, NHL and MLB. Its lineup also includes regional sports programming from the Pac-12 Network and the Longhorn Network.

News-wise, Vidgo offers channels such as ABC News, Cheddar, Fox News and ESPN News. The vMVPD is notably the only remaining nationally distributed pay TV service that still carries One America News Network, per Nexttv, as the right-leaning network has been dropped by providers like DirecTV and Verizon Fios.

Vidgo this fall also unveiled “Shock and Awe,” a weekly show starring former Fox News Personality Bill O’Reilly that’s exclusively available on the service.

"We'll have all kinds of news on Vidgo," Mattsson told Fierce in September. “Not just conservative news, but a wide variety of sources available."

While Vidgo is still a relatively nascent vMVPD – launching in late 2018 – it was the first app to bundle Cinedigm’s flagship streaming service Cineverse to its content lineup. Cineverse boasts a variety of on-demand titles as well as free ad-supported streaming TV (FAST) channels like RetroCrush, Fandor, Screambox, The Bob Ross Channel, among others.