Panel: Content Acquisitions Strategies: Navigating the New World of Licensing Windows and Exclusivity
Thu, Jun 12
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11:25 AM - 12:05 PM
Adams C - D
Session details:
- Ensuring consistency in content quality and relevance when acquiring across multiple platforms.
- How do content teams determine the optimal length for licensing windows, and what factors influence that decision?
- Is exclusivity always worth the investment, or are there situations where shared rights can drive better results?
- Navigating the complexities of territorial rights in an increasingly global market.