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SMBs: CTV wants you

Efforts have been afoot to take a page out of Big Tech’s playbook and attract a big and largely untapped market of small-to-medium-sized businesses to CTV advertising, including through simplified, self-serve and genAI powered tools.

Bevin Fletcher Apr 7, 2025 10:00am

Wolk: Omnicom and IPG become one, WBD makes nice with Comcast

Dec 13, 2024 10:30am

Wolk: Vizio, Comscore and the value of cooperation

Oct 11, 2024 12:34pm

CTV offers ‘perfect middle ground’ for retail media

Aug 28, 2024 1:15pm

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Vizio deepens pact with AdImpact for political CTV targeting

Apr 3, 2024 2:15pm

Cadent to acquire AdTheorent for $324M

Apr 1, 2024 11:00am