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AI data TV machinery

As AI ‘performers’ enter ads, XR tracks rights, union payments

XR is helping brands and agencies track increasingly complex rights and ensure payments amid the advent of AI and use of synthetic performers in ads.

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CIMM panel ponders programmatic TV advertising in 2030

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Netflix expands ad targeting, outcomes capabilities

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Wolk: The Sorry State Of Super Bowl Advertising

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TV set AI eye gold

iSpot gets wise for video ad creative with AI-powered SAGE

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IAB forecasts 13.8% US CTV ad spend growth in 2026

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