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smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.

Bevin Fletcher Jul 24, 2025 5:06pm

winners podium smart tv scree

Breaking through: June’s top CTV ads

Jul 15, 2025 2:52pm

winners podium smart tv scree

Breaking through: May’s top CTV ads

Jun 18, 2025 5:48pm

Up arrow elevator Midjourney

LinkedIn partners with Paramount, levels up emerging CTV ad game

Jun 4, 2025 12:01am

finger on TV screen midjourney

SMBs: CTV wants you

Apr 7, 2025 10:00am

Week in Review TVREV

Wolk: Omnicom and IPG become one, WBD makes nice with Comcast

Dec 13, 2024 10:30am