Welcome to our new recurring monthly series, exclusive to StreamTV Insiders courtesy of iSpot, where we look at which brands and new TV ad creatives on streaming hit the mark with consumers each month to secure a place in the Top 10 ranking based on likeability.
So which new brand ads and messaging did streaming viewers liked most in July?
Quick-service and casual dining restaurants showed up in force, accounting for four of the top 10 most-liked ads last month. But deals in general, particularly around food, appear to have been a winning message with consumer likeability around new TV ads in streaming in July 2026.
Leading the pack to clinch the No. 1 spot was casual dining restaurant Olive Garden with the following ad that featured new dishes for limited time creamy garlic fettuccines, scoring 24.6% likeability above the July norm:
- Olive Garden - Creamy Garlic Fettucines Are Here
Check out the chart below for the full Top 10 ranking with ad likeability score and positive purchase intent – and read on below for more and to watch videos of July’s most likeable connected TV ads.
Other casual dining and QSRs showing up in the top 10 include No.2 Applebee’s touting a deal of two entrees for $25; No. 4 Popeye's with a spot highlighting Bold Louisiana seasoning; and No. 9 Burger King with an ad messaging customer choice with custom-made Whoppers.
Check out those ads below:
2. Applebee's - Trip: 2 for $25
4. Popeye's - Bold Louisiana Twist
9. Burger King - There's A New King
Half of the 10 most likeable ads pitched consumers on a new product or deal. In the case of sixth-place Macy’s, the retailer boasted a significant 60% summer “Black Friday” deal, scoring 13.1% above the July likeability norm.
See that ad here:
6. Macy's - 60% Off
Interestingly, in July celebrities were absent from the most likeable streaming ads, as spots all zeroed in on key brand and product messaging and imagery.
And while QSR showed up in the ranks, so did CPG food brands including No. 3 Yoplait and No. 7 Special K – which both appeared with spots focused on brand messaging rather than product, scoring 16.6% and 12.6% above the likeability norm, respectively.
See those spots below:
3. Yoplait - Only the Finest
7. Special K - When Kids Keep You Up at Night
Other brands that served the most likeable new ads and secured a position in the Top 10 for July were No. 5 Chewy, No. 8 CeraVe and No. 10 Raid.
Check out those ad creatives below:
5. Chewy - Happy
8. CeraVe - Stronger From Day One
10. Raid - Party Crashers
Be sure to check back next month to see which streaming ads consumers liked most in August.