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smart tv dollar signs monetization

Amid Upfronts, CTV poised to see more ad investment

An iSpot survey finds many marketers plan to maintain or decrease budgets this year, but more than half intend to up investment in streaming and CTV.

Bevin Fletcher May 11, 2026 9:00am

Week in Review TVREV

Wolk: The Sorry State Of Super Bowl Advertising

Feb 13, 2026 11:20am

TV set AI eye gold

iSpot gets wise for video ad creative with AI-powered SAGE

Feb 12, 2026 5:46pm

smart tv data

CTV advertising focus turns to outcomes

Jan 6, 2026 4:50pm

hiring magnifying glass people getty images

Peter Naylor joins Nielsen as chief client officer

Nov 12, 2025 3:24pm

hiring magnifying glass people getty images

iSpot names Rakuten exec Julie Van Ullen as CRO

Oct 29, 2025 9:02am