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CTV advertising focus turns to outcomes

This week has already seen multiple outcomes-focused announcements, including Roku and iSpot, Samsung Ads and Snowflake, and the Viant DSP.

Bevin Fletcher Jan 6, 2026 4:50pm

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Peter Naylor joins Nielsen as chief client officer

Nov 12, 2025 3:24pm

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iSpot names Rakuten exec Julie Van Ullen as CRO

Oct 29, 2025 9:02am

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Career Moves: Comcast, Nielsen, Radial Entertainment

Oct 3, 2025 11:35am

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NFL scores big for advertising

Sep 2, 2025 9:00am

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Paramount first to adopt iSpot’s new outcomes-based data feed

Mar 27, 2025 11:00am