audience measurement

Wolk: Vizio, Comscore and the value of cooperation

TVREV's Alan Wolk illustrates what industry cooperation can look like through Comscore and Vizio's renewed data pact. Plus SMBs make their way to CTV.

Alan Wolk Oct 11, 2024 12:34pm

Comscore expands smart TV measurement pact with Vizio’s Inscape

Oct 7, 2024 7:00am

Wolk: CTV advertising at a crossroads

Oct 4, 2024 11:06am

Madhive selects Samba TV as preferred ACR partner

Oct 2, 2024 9:00am

Wolk: Collaboration at IBC, The Emmys' boneheaded Bear move

Sep 20, 2024 11:10am

Dan Rayburn Streaming Insights Intelligence

Rayburn: Nielsen’s murky methodology for TNF viewership

Sep 18, 2024 12:18pm