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audience measurement
Technology
Startup Vuer aims to measure the elusive CTV co-viewing factor
Vuer taps into TV Bluetooth signals to detect nearby consenting mobile devices and better count co-viewing for CTV.
Bevin Fletcher
Sep 21, 2026 3:05pm
CIMM panel ponders programmatic TV advertising in 2030
Apr 2, 2026 5:26pm
Peter Naylor joins Nielsen as chief client officer
Nov 12, 2025 3:24pm
iSpot names Rakuten exec Julie Van Ullen as CRO
Oct 29, 2025 9:02am
Broadcast sees key demo drift to streaming
Jul 21, 2025 10:50am
Wolk: The Rise of Feudal Media, AI Panic Grips Publishers
Jul 18, 2025 11:48am