audience measurement

smart tv midjourney

OpenAP aims to unify siloed ID data for streaming, TV ads

OpenAP debuted Open Identity, an interoperable, federated ID data sharing framework for publishers, advertisers and third-party data providers.

Bevin Fletcher Apr 15, 2025 1:12pm

Week in Review TVREV

Wolk: The Calm Before The Storm

Apr 11, 2025 11:10am

court gavel

Nielsen revives patent spat against VideoAmp with new lawsuit

Apr 4, 2025 8:00am

Week in Review TVREV

Wolk’s Week in Review: Media As The History Channel

Mar 14, 2025 11:35am

hiring personnel spotlight

VideoAmp ramps sports measurement plans with Dan Donnelly hire

Feb 19, 2025 2:15pm

Week in Review TVREV

Wolk: Measurement is a lot like politics

Jan 31, 2025 10:42am