audience segments

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.

Bevin Fletcher Jul 24, 2025 5:06pm

Samsung Television Network NewFronts 2025

Samsung Television Network revamps legacy TV for free streaming

May 6, 2025 8:18pm

smart tv heart midjourney

LG brings ‘emotionally aware’ advertising to CTV via Zenapse

Apr 15, 2025 5:22pm

YouTube midjourney

February marked YouTube’s biggest share of US TV usage ever

Mar 25, 2025 4:05pm

people targeted people check mark

Madhive selects Samba TV as preferred ACR partner

Oct 2, 2024 9:00am

political advertising targeted advertising Getty Images

FreeWheel integrates Samba TV ACR data for audience targeting

Sep 11, 2024 11:42am