audience segments

NBCU Upfront 2024

NBCUniversal Upfront boasts connections, audience-based buying

Connections, both among audiences and brands as well as the content that's meant to resonate, was a key theme at NBCU's Upfront on Monday.

Bevin Fletcher May 13, 2024 5:18pm

TV shopping

NBCUniversal, Instacart ink retail media data collaboration

May 6, 2024 12:15pm

puzzle pieces

Cadent to acquire AdTheorent for $324M

Apr 1, 2024 11:00am

target arrow bullseye getty images

CTV ad targeting gets contextual boost

Mar 26, 2024 10:55am

Week in Review TVREV

Wolk: NBCU teaching TV new tricks

Mar 22, 2024 12:03am

connected tv

NBCU launches ad platform bridging linear, streaming audiences

Jan 8, 2024 12:15pm