audience segments

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Madhive selects Samba TV as preferred ACR partner

Ad tech company Madhive has signed on Samba TV as its preferred partner for automatic content recognition-based audience targeting.

Daniel Frankel Oct 2, 2024 9:00am

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FreeWheel integrates Samba TV ACR data for audience targeting

Sep 11, 2024 11:42am

NBCU Upfront 2024

NBCUniversal Upfront boasts connections, audience-based buying

May 13, 2024 5:18pm

TV shopping

NBCUniversal, Instacart ink retail media data collaboration

May 6, 2024 12:15pm

puzzle pieces

Cadent to acquire AdTheorent for $324M

Apr 1, 2024 11:00am

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CTV ad targeting gets contextual boost

Mar 26, 2024 10:55am