Augmented reality (AR)

Snapchat AR lens

VideoAmp extends video ad planning capabilities to AR with Snap

Over 300 million "Snapchatters" engage with AR every day on average, according to Snap.

Adrian Pennington Jul 11, 2024 10:33am

Oculus Quest 2

Meta’s AR/VR business is a deepening money pit

Feb 3, 2022 11:54am

Nreal Light

Cinedigm teams with Nreal for augmented reality streaming

Jan 24, 2022 11:37am

TV watching

Deeper Dive—Who needs a TV in the metaverse?

Sep 9, 2021 4:59pm

For All Mankind AR

Apple CEO calls AR a critical part of company’s future

Apr 5, 2021 12:27pm

ATT Ericsson AR 5G

Deeper Dive—T-Mobile, AT&T hype AR opportunity on 5G networks

Dec 17, 2020 1:59pm