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campaign optimization

smart TV wall content differentiation
Advertising

Disney debuts brand impact metric, genAI for video ad creative

Disney aims connect the measurement dots for brands with a new holistic metric, and enable video ad creative versioning via generative video platform.
Bevin Fletcher Jan 7, 2026 7:43pm
smart tv data

CTV advertising focus turns to outcomes

Jan 6, 2026 4:50pm
smart tv wall getty images

Cadent debuts unified ads platform, Peter Naylor joins board

Apr 22, 2025 9:48am

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