campaign planning

smart tv dollar signs monetization

IAB forecasts 13.8% US CTV ad spend growth in 2026

CTV and social media channels lead for projected upticks in U.S. ad spend, where major events are also expected to provide a boost.

Bevin Fletcher Jan 29, 2026 11:08am

AI data TV machinery

Agentic AI comes into play for CTV ad planning, buying

Jan 9, 2026 12:22pm

smart tv wall getty images

Cadent debuts unified ads platform, Peter Naylor joins board

Apr 22, 2025 9:48am