co-viewing

person holding remote control smart TV screen

Premium video outperforms YouTube for CTV co-viewing, attention

A VAB-backed study by TVision for marketers analyzed how CTV audience consumption habits on so-called "premium" video platforms compare to YouTube.

Bevin Fletcher Feb 24, 2026 9:00am

Roku smart TV

Comscore integrates Roku data into campaign measurement product

Oct 20, 2023 10:32am

Week in Review TVREV

Wolk: Google making gains in the OS wars

Apr 7, 2023 1:06pm

people watching TV

When it comes to CTV every impression is not equal: Liu

Mar 23, 2023 4:05pm