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creative versioning

smart TV wall content differentiation
Advertising

Disney debuts brand impact metric, genAI for video ad creative

Disney aims connect the measurement dots for brands with a new holistic metric, and enable video ad creative versioning via generative video platform.
Bevin Fletcher Jan 7, 2026 7:43pm
smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Jul 24, 2025 5:06pm

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