creative versioning

AI data TV machinery

As AI ‘performers’ enter ads, XR tracks rights, union payments

XR is helping brands and agencies track increasingly complex rights and ensure payments amid the advent of AI and use of synthetic performers in ads.

Bevin Fletcher Apr 28, 2026 9:00am

smart TV wall content differentiation

Disney debuts brand impact metric, genAI for video ad creative

Jan 7, 2026 7:43pm

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Jul 24, 2025 5:06pm