cross platform

customized tv ads

Comcast’s AudienceXpress unveils customized audience segments

Advertisers can use AudienceXpress’ new campaign analytics product to target audiences based on viewing habits, such as shows or movies.

Masha Abarinova Apr 14, 2023 11:43am

product launch

Nielsen One to commercially launch on January 11

Jan 5, 2023 12:25pm

signing contract deal getty images

Innovid taps David Helmreich as chief commercial officer

Dec 19, 2022 11:39am

TV set

Comscore expands measurement partnerships with Scripps, Charter

Nov 9, 2022 5:07pm

advanced advertising

Advertising needs 'complementary' approach to linear, streaming

Oct 19, 2022 4:30pm

OpenAP Snowflake

OpenAP snags Snowflake investment for advertising clean room

Oct 18, 2022 3:05pm