deduplication

explorer TV measurement

Video

Media's next measurement need and challenge: content

Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.

Bevin Fletcher Jan 13, 2025 9:40am

smart TV households

Addressable TV advertising trends up, 53% consider it ‘must-buy’

Nov 20, 2024 7:00am

advanced advertising

Roku works with Nielsen on four-screen media measurement

Sep 29, 2022 11:52am