deduplication

smart tv dollar signs monetization

Advertisers are losing out on $141B from CTV, linear duplication

American advertisers across six major sectors are losing out on $141 billion of ROI collectively, Samsung Ads concluded.

Daniel Frankel Jul 9, 2025 10:44am

explorer TV measurement

Media's next measurement need and challenge: content

Jan 13, 2025 9:40am

smart TV households

Addressable TV advertising trends up, 53% consider it ‘must-buy’

Nov 20, 2024 7:00am

advanced advertising

Roku works with Nielsen on four-screen media measurement

Sep 29, 2022 11:52am