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deduplication
Video
Media's next measurement need and challenge: content
Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.
Bevin Fletcher
Jan 13, 2025 9:40am
Addressable TV advertising trends up, 53% consider it ‘must-buy’
Nov 20, 2024 7:00am
Roku works with Nielsen on four-screen media measurement
Sep 29, 2022 11:52am