digital advertising

TV shopping

CTV offers ‘perfect middle ground’ for retail media

During an IAB-hosted roundtable, retail media and agency execs cited opportunity for CTV, but say the channel shouldn't be siloed.

Bevin Fletcher Aug 28, 2024 1:15pm

Amy Reinhard

Netflix taps Amy Reinhard to lead, scale advertising business

Oct 5, 2023 4:14pm

watch TV

The Hearo app could make TV ads targetable and tappable

Apr 24, 2023 6:54pm

live streaming

Applause CTO delves into challenges of testing live streams

Feb 10, 2023 4:58pm

TVREV Week In Review

Wolk: Digital advertising under fire from all sides

Jan 27, 2023 1:18pm

puzzle pieces merger

IAB Tech Lab doubles down on privacy, unified ad measurement

Jan 17, 2023 1:50pm