digital advertising

bee AI artificial intelligence genAI buzz

Viant’s genAI tool could attract new pool of advertisers to DSP

Needham analyst Laura Matin thinks Viant's new genAI tool could expand the DSP's total addressable market to smaller advertisers.

Bevin Fletcher Oct 1, 2024 5:00pm

TV shopping

CTV offers ‘perfect middle ground’ for retail media

Aug 28, 2024 1:15pm

Amy Reinhard

Netflix taps Amy Reinhard to lead, scale advertising business

Oct 5, 2023 4:14pm

watch TV

The Hearo app could make TV ads targetable and tappable

Apr 24, 2023 6:54pm

live streaming

Applause CTO delves into challenges of testing live streams

Feb 10, 2023 4:58pm

TVREV Week In Review

Wolk: Digital advertising under fire from all sides

Jan 27, 2023 1:18pm