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Effectv
Advertising
Political advertisers should spend 15% of TV budget on streaming
That amount is slightly lower than what Effectv recommends for general advertisers, which is 20-30% of resources towards streaming.
Masha Abarinova
Nov 1, 2022 10:01am
Comcast Advertising names Pooja Midha as Effectv's new EVP
Sep 14, 2022 10:20am
Comcast Advertising taps James Rooke as new president
Jul 7, 2022 6:08pm
Celebrating Fierce Video’s 2022 final 6 Emerging Leaders winners
Jun 12, 2022 7:27pm
2022 Emerging Leaders - Effectv's John-Marcus Phillips
May 2, 2022 1:13pm
Comcast’s Effectv chooses Comscore for local TV measurement
Apr 13, 2022 11:36am
