Effectv

election 2022

Political advertisers should spend 15% of TV budget on streaming

That amount is slightly lower than what Effectv recommends for general advertisers, which is 20-30% of resources towards streaming.

Masha Abarinova Nov 1, 2022 10:01am

Comcast decal

Comcast Advertising names Pooja Midha as Effectv's new EVP

Sep 14, 2022 10:20am

Comcast decal

Comcast Advertising taps James Rooke as new president

Jul 7, 2022 6:08pm

fireworks

Celebrating Fierce Video’s 2022 final 6 Emerging Leaders winners

Jun 12, 2022 7:27pm

EL 2022 John-Marcus Phillips

2022 Emerging Leaders - Effectv's John-Marcus Phillips

May 2, 2022 1:13pm

effectv

Comcast’s Effectv chooses Comscore for local TV measurement

Apr 13, 2022 11:36am