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NBCU debuts real-time contextual ad targeting for live content

NBCU’s Ryan McConville said new AI models allow it to fulfil the “targeting trilogy” of serving the right ad to the right person at the right time.

Bevin Fletcher Dec 17, 2025 11:00am

Week in Review TVREV

Wolk: Will Netflix Buy Warner Bros, The Return of Jimmy Kimmel

Sep 26, 2025 11:15am

TVU Upfront 2025

Ampere pegs rapid growth for TelevisaUnivision’s ViX in 2025

Jun 24, 2025 11:52am

superheroes franchises TV

Owning IP justifies further franchise mining for streamers

Mar 10, 2025 9:00am