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Nielsen
Technology
Startup Vuer aims to measure the elusive CTV co-viewing factor
Vuer taps into TV Bluetooth signals to detect nearby consenting mobile devices and better count co-viewing for CTV.
Bevin Fletcher
Sep 21, 2026 3:05pm
Wolk: Comcast Goes Horizontal, Why People Care If YouTube Is TV
Jul 6, 2026 10:16am
Rise in AI chatbots could shift CTV content search, discovery
Apr 8, 2026 10:36am
Samsung taps Gracenote metadata for AI initiatives
Mar 3, 2026 9:02am
Super Bowl LX attracts 125M viewers
Feb 11, 2026 11:58am
Football season fuels ad-supported TV viewing peak in Q3
Dec 9, 2025 9:00am