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outcome-based measurement
Advertising
Amid Upfronts, CTV poised to see more ad investment
An iSpot survey finds many marketers plan to maintain or decrease budgets this year, but more than half intend to up investment in streaming and CTV.
Bevin Fletcher
May 11, 2026 9:00am
Viant bolsters AI ad platform with $40M TVision buy
May 6, 2026 9:00am
Walmart’s Vizio boasts commerce, content connection at NewFronts
Mar 23, 2026 9:08pm
Netflix expands ad targeting, outcomes capabilities
Mar 4, 2026 6:48pm
iSpot gets wise for video ad creative with AI-powered SAGE
Feb 12, 2026 5:46pm
Disney debuts brand impact metric, genAI for video ad creative
Jan 7, 2026 7:43pm
