outcome-based measurement

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Ampersand's Justin Rosen believes stakeholders need to focus on respective strengths to move the ball forward and address media market fragmentation.

Bevin Fletcher Oct 16, 2024 8:30am

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iSpot secures US JIC certification as national TV currency

Aug 13, 2024 3:15pm

Fubo taps EDO to measure CTV ad engagement

Dec 19, 2023 11:10am

Partnerships

Nielsen, EDO team up on data integration

Jun 20, 2023 3:38pm

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Comscore launches dedicated programmatic targeting unit Proximic

Mar 16, 2023 9:30am

TV remote

Hallmark Media inks measurement pact with EDO

Mar 15, 2023 9:00am