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Resources
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Subscribe
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outcome-based measurement
Advertising
Walmart’s Vizio boasts commerce, content connection at NewFronts
The company's rolling out a unified login on new Vizio OS-powered TVs, where customers will use their Walmart account to access smart TV features.
Bevin Fletcher
Mar 23, 2026 9:08pm
Netflix expands ad targeting, outcomes capabilities
Mar 4, 2026 6:48pm
iSpot gets wise for video ad creative with AI-powered SAGE
Feb 12, 2026 5:46pm
Disney debuts brand impact metric, genAI for video ad creative
Jan 7, 2026 7:43pm
CTV advertising focus turns to outcomes
Jan 6, 2026 4:50pm
CTV becomes more full-funnel, measurement challenges persist
Jul 24, 2025 5:06pm
