outcome-based measurement

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Paramount first to adopt iSpot’s new outcomes-based data feed

“We are seeing significant interest from other networks from this initial launch," iSpot's Stuart Schwartzapfel told StreamTV Insider.

Bevin Fletcher Mar 27, 2025 11:00am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

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iSpot secures US JIC certification as national TV currency

Aug 13, 2024 3:15pm

Fubo taps EDO to measure CTV ad engagement

Dec 19, 2023 11:10am

Partnerships

Nielsen, EDO team up on data integration

Jun 20, 2023 3:38pm

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Comscore launches dedicated programmatic targeting unit Proximic

Mar 16, 2023 9:30am