outcome-based measurement

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.

Bevin Fletcher Jul 24, 2025 5:06pm

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Paramount first to adopt iSpot’s new outcomes-based data feed

Mar 27, 2025 11:00am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

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iSpot secures US JIC certification as national TV currency

Aug 13, 2024 3:15pm

Fubo taps EDO to measure CTV ad engagement

Dec 19, 2023 11:10am

Partnerships

Nielsen, EDO team up on data integration

Jun 20, 2023 3:38pm