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outcome-based measurement

smart TV screen  midjourney
Advertising

Fuse Media prioritizes CTV advertising in streaming-first rebrand

Fuse Media CBO Patrick Courtney and CRO Karl Meyer shared details about the pivot from a pay TV network operator to a streaming-first business.
Bevin Fletcher Nov 4, 2026 1:10pm
smart tv dollar signs monetization

Amid Upfronts, CTV poised to see more ad investment

May 11, 2026 9:00am
TV set AI eye gold

Viant bolsters AI ad platform with $40M TVision buy

May 6, 2026 9:00am
Vizio Newfront 2026

Walmart’s Vizio boasts commerce, content connection at NewFronts

Mar 23, 2026 9:08pm
Doritos  ST5 - TelethonNetflix

Netflix expands ad targeting, outcomes capabilities

Mar 4, 2026 6:48pm
TV set AI eye gold

iSpot gets wise for video ad creative with AI-powered SAGE

Feb 12, 2026 5:46pm

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