outcome-based measurement

TV set AI eye gold

iSpot gets wise for video ad creative with AI-powered SAGE

iSpot debuted a new agentic AI platform SAGE, underpinned by its measurement datasets, to speed up and enhance ad creative planning and analysis.

Bevin Fletcher Feb 12, 2026 5:46pm

smart TV wall content differentiation

Disney debuts brand impact metric, genAI for video ad creative

Jan 7, 2026 7:43pm

smart tv data

CTV advertising focus turns to outcomes

Jan 6, 2026 4:50pm

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Jul 24, 2025 5:06pm

check mark approval getty images

Paramount first to adopt iSpot’s new outcomes-based data feed

Mar 27, 2025 11:00am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am