Parks Associates

smart tv dollar signs monetization

TV Upfronts 2025: Themes and Takeaways

Dynamics of ad spending are shifting - driven by changing viewing habits, rapid innovation in emerging tech, and the rise in ad-supported streaming.

Jennifer Kent , Tam Williams Jul 16, 2025 9:00am

TV shopping

2024 streaming trends and 2025 outlook: Kent

Jan 27, 2025 11:36am

TV battle

Streaming power players and modern ecosystem dynamics: Lee

Dec 9, 2024 8:35am

TV winner star

Parks Associates reveals top 10 SVODs

Nov 12, 2024 5:20pm

NBCU Paris Olympics

Lee: Accessibility, interactivity break ground at 2024 Olympics

Sep 23, 2024 3:00pm

AI hype cycle

Navigating AI in media and consumer perspectives: Lee

Aug 15, 2024 11:25am