political advertising

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FreeWheel integrates Samba TV ACR data for audience targeting

The Samba TV integration aims to boost audience precision and match rates for FreeWheel client campaigns, with the ability to target in real-time.

Bevin Fletcher Sep 11, 2024 11:42am

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Vizio deepens pact with AdImpact for political CTV targeting

Apr 3, 2024 2:15pm

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US CTV ad spend expected to surpass $20B in 2024

Mar 20, 2024 9:00am

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Fox employs Madhive’s new local CTV political ad marketplace

Feb 27, 2024 2:47pm

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Comscore debuts tools for targeted political advertising on CTV

Oct 24, 2023 7:11pm

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Cadent CEO eyes M&A after Novacap deal

Aug 24, 2023 10:18am