Upfronts

basketball net

Video

Scripps CRO: We’re ‘doubling down’ on women’s sports strategy

Scripps' ION is airing WNBA preseason games nationally for the first time and CRO Brian Norris discussed Upfront strategy, fueled by women's sports.

Bevin Fletcher Apr 29, 2025 2:54pm

Week in Review TVREV

Wolk: What To Watch For During Events Season

Apr 25, 2025 11:32am

Squid Game Season 2 Netflix

Netflix steps up to bat with in-house ad tech ahead of Upfronts

Apr 18, 2025 11:20am

smart TV households

Addressable TV advertising trends up, 53% consider it ‘must-buy’

Nov 20, 2024 7:00am

YouTube midjourney

Google’s YouTube grows ad revenue 12% in Q3

Oct 30, 2024 12:32pm

Scripps ION WNBA

Women’s sports-led strategy propels Upfront results for Scripps

Sep 9, 2024 1:05pm