This article has been updated to clarify Netflix's use of Google Cloud.
Netflix has long been a major and faithful customer of Amazon Web Services but reports suggest that the SVOD has begun experimenting with rival Google Cloud.
As a high-profile AWS user, much has been made of the company’s lengthy process of shifting its operations over to Amazon’s cloud.
According to The Information, Netflix may be using Google Cloud for applications involving artificial intelligence.
Netflix reached out to clarify that it is only using Google Cloud for disaster recovery workload.
Netflix confirmed that it’s not turning its back on AWS.
“There is no change in our comprehensive relationship with AWS. We’ve had a few disaster recovery workloads with Google for a while and we always experiment with new technologies. There’s nothing bigger here,” the company said in a statement obtained by GeekWire.
Among huge content and marketing budgets for 2018, Netflix has also set a development budget of $1.3 billion and AI experimentation could play a big role in that R&D.
Of course, Amazon has plenty of other customers using its cloud business. Earlier this year, Comcast named AWS as its preferred cloud provider as the operator focuses on cloud services for its X1 Voice Remote technology and its home automation offerings.
Last last year, Turner also named AWS its preferred provider.
Turner said it has rebuilt its end-to-end media supply chain on AWS and is moving decades of content to the cloud—including a 15-petabyte-sized library of archived CNN videos. AWS said its machine learning capabilities will allow Turner to analyze and extract video metadata for optimizing content delivery systems to add more personalization and provide more information to advertisers, content creators and media research analysts.
And last summer Hulu picked AWS to help with operations around the launch of its livestreaming TV service.