Great American Media debuts free direct-to-consumer app

Great American Media, the company behind the Great American Family network, launched this week a free direct-to-consumer app – Great American Community – featuring a slate of brand-new original programming.

Sixteen series debuted on the platform, encompassing a variety of genres, like cooking, fashion, lifestyle, DIY and more.

Featured titles include “Bits of Joy” hosted by actress Danica McKellar, interior design focused “Affordably Fabulous” with Lauren Makk, “Farm and Family,” in which presenter Jill Wagner documents her life on a farm in Eastern Tennessee, and more.

Select series will have five new episodes drop daily, seven days a week. Shows will have new episodes premiere all year long, with each episode related to seasonal themes, celebrations and everyday moments.

Great American Community is currently available across the U.S. via iOS, Apple TV and desktop. The app will eventually launch on Android, Android TV, Roku and Amazon Fire TV.

Viewers have the option to make a Great American Community account on the website, though it’s not required to watch content.

“We are so excited to be launching Great American Community with sixteen all-new series that are uplifting, entertaining and hosted by fun and relatable stars, many of whom have been TV family to each other for years,” stated Tracy Verna, chief content officer at Great American Community.

“From simple everyday moments to seasonal ‘how-tos,’ Great American Community will spread joy, enhance people lives and have fans feeling like they are returning home and catching up with old friends,” she added.

The DTC app is Great American Media’s latest step into the OTT space. The company in July inked a deal with Comcast’s Xumo to launch Great American Media’s first free ad-supported streaming TV (FAST) channel.

Great American Media also operates two cable channels, GAC Family and its sister channel GAC Living.

Great American Community is one of a few DTC apps that recently hit the market. Sinclair Broadcast’s Bally Sports+ officially launched this week with Roku as a distribution partner. And the NBA today debuted a redesigned mobile app with enhanced personalization features.