Recommendation and ratings platform Rotten Tomatoes and Movieclips are joining together for a new entertainment-focused YouTube network, expanding from the latter’s current movie trailer channel to also cover TV and streaming.
Movieclips is currently YouTube’s number one network for movie clips and trailers, and the partners said the new Rotten Tomatoes-branded YouTube network will build on the brand’s 11-year history. At launch the network will have a subscriber base of more than 90 million and feature 10 active channels.
Rotten Tomatoes and Movieclips are part of the Fandango digital network, which is majority owned by NBCUniversal (with parent Comcast). Comcast’s Fandango acquired Rotten Tomatoes, along with Flixster, in 2016. The Fandango brands are looking to build a fan resource destination for recommendations and discovery across the video entertainment world.
The collection will offer more than 100,000 short- and long-form videos focused on the world of movies, TV and streaming. Active channels that are part of the network include Rotten Tomatoes branded channels Movieclips, Trailers, Coming Soon, Indie, Family, TV, and Classic Trailers, among others.
“At Rotten Tomatoes, our goal is to help fans worldwide discover and share beloved entertainment,” said Mark Young, SVP, general manager at Rotten Tomatoes, in a statement. “Combining the global brand recognition and trust of Rotten Tomatoes with Movieclips’ legendary library of clips and trailers, we can be an even more comprehensive resource for fans for content recommendation and engagement across the growing world of movies, TV and streaming.”
The partners are also teeing up original content for the Rotten Tomatoes YouTube network. It will feature “top Tomatometer-rated” movie and TV lists, interviews with celebrities, entertainment news, industry events and festivals and Rotten Tomatoes fan debates.
It’s the latest move in Rotten Tomatoes’ efforts to build beyond its popular recommendation and ranking platform. In 2021 the brand launched its first free ad-supported streaming TV (FAST) channel on Roku, Samsung TV, Peacock and Xumo. The FAST channel features over a dozen of originally produced shows and 400 hours of long-form video content.