WBD's Max to offer 5,000 unique movies, TV shows, ReelGood says

A forthcoming Max streaming service from Warner Bros. Discovery (WBD) will off more than 5,000 unique TV series and movies when it launches next month, according to an analysis by streaming aggregator ReelGood that was shared with Fierce Video this week.

The service, which tracks streaming TV apps across multiple platforms, evaluated the content libraries of HBO Max and Discovery+ as of early April, and assumes WBD doesn't cut more programming from its streaming service as it has done over the last two years.

Data analyzed by ReelGood shows Max will launch with more than 2,500 movies and over 600 TV shows from HBO Max, while Discovery+ will fold in over 400 movies and documentaries along with around 1,900 unique TV shows.

The top genres on the newly-formed Max service are expected to consist of documentaries (34.6%), dramas (30.9%), reality-based programs (22.9%), comedy (21.9%) and crime (17.4%), according to ReelGood.

Max library _ ReelGood


"With such an extensive and diverse mix of scripted and unscripted content, Max is set to become one of the largest streaming services in terms of catalog size and likely a more prominent player in the streaming landscape, catering to a wide range of viewer preferences," Daniela Velasco, the lead data analyst at ReelGood, said in a statement provided to Fierce Video.

Max library _ ReelGood

Max will essentially be a relaunched version of HBO Max, though with a new technology framework powering the service. Current HBO Max subscribers will convert to Max accounts once the service goes live on May 23.

Max library _ ReelGood

Max will offer an ad-supported version that includes thousands of TV shows and movies for $10 a month — the same price as the ad-lite version of HBO Max — with a commercial-free version priced at $16 a month (also in line with HBO Max's premium tier). A new $20 a month tier will include ultra-high definition video streams and other perks.

Earlier this month, WBD executives promoted Max as a destination that can appeal to TV fans young and old, whether they prefer scripted dramas, high-caliber documentaries, children's programming or reality-based lifestyle shows.

"It’s the one to watch because it’s the place every member of the household can go to see exactly what they want at any given time," David Zaslav, the CEO of WBD, said at a presentation.

Max library _ ReelGood

While HBO Max suffered from a lack of distribution when it launched three years ago — the service wasn't immediately available on Roku or Amazon Fire TV devices, which accounted for a large portion of the domestic streaming TV hardware market — the same situation won't be true for Max: In a blog post on April 14, a social media manager for Roku confirmed the app will be available to users when it debuts in May. Likewise, Amazon Fire TV customers will get access to Max after Amazon and WBD inked a deal to bring current streamer HBO Max back to Amazon Prime Video Channels late last year.