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Media's next measurement need and challenge: content

Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.

Bevin Fletcher Jan 13, 2025 9:40am

dollar sign money

VideoAmp doubles currency forecast, on track to guarantee $3B

Dec 19, 2024 11:23am

turkey in shopping cart smart tv

NBCU, Walmart expand shoppable elements on NBC, Peacock

Nov 27, 2024 10:48am

hiring personnel spotlight

iSpot hires Nipun Dureja as new CTO

Nov 11, 2024 12:42pm

Week in Review TVREV

Wolk: Mr. Beast goes down on Amazon

Oct 18, 2024 11:56am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am