ad measurement

Roku Unity

Roku, Unity serve interactive TV ads for mobile app marketers

Unity's mobile app marketer clients can utilize action ad formats on Roku to directly drive viewers to app installations and downloads.

Bevin Fletcher Nov 20, 2023 10:50am

Roku smart TV

Comscore integrates Roku data into campaign measurement product

Oct 20, 2023 10:32am

CIMM Summit 2023

Independent streamers tout collective value for advertisers

Oct 12, 2023 1:12pm

Alan Wolk Travis Scoles Paramount CIMM

Paramount ad exec talks significance of iSpot currency deal

Oct 11, 2023 1:18pm

Netflix Los Angeles Headquarters

Netflix integrates Nielsen One Ads

Oct 3, 2023 10:20am

check mark approval getty images

iSpot secures MRC accreditation for national TV ad airings

Sep 26, 2023 11:57am