ad measurement

smart tv door opening front door

NBCU opens Peacock’s front door to brands with Arrival ad format

NBCU also, for the first time, is making the Pause Ad format available programmatically.

Bevin Fletcher Dec 17, 2025 11:00am

target arrow bullseye getty images

NBCU debuts real-time contextual ad targeting for live content

Dec 17, 2025 11:00am

hiring magnifying glass people getty images

iSpot names Rakuten exec Julie Van Ullen as CRO

Oct 29, 2025 9:02am

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Jul 24, 2025 5:06pm

Week in Review TVREV

Wolk: The Rise of Feudal Media, AI Panic Grips Publishers

Jul 18, 2025 11:48am

winners podium smart tv scree

Breaking through: May’s top CTV ads

Jun 18, 2025 5:48pm