ad measurement

crystal ball TV midjourney

CIMM panel ponders programmatic TV advertising in 2030

Disney, Google and Dish expect growth in automated TV ad deals by 2030 but cited existing challenges and factors needed to help realize the promise.

Bevin Fletcher Apr 2, 2026 5:26pm

Samsung NewFronts 2026 Jimmy White

Samsung integrates Amazon Ads DSP interactive video ad tech

Mar 24, 2026 7:58pm

Doritos ST5 - TelethonNetflix

Netflix expands ad targeting, outcomes capabilities

Mar 4, 2026 6:48pm

TV set AI eye gold

iSpot gets wise for video ad creative with AI-powered SAGE

Feb 12, 2026 5:46pm

smart TV wall content differentiation

Disney debuts brand impact metric, genAI for video ad creative

Jan 7, 2026 7:43pm

smart tv data

CTV advertising focus turns to outcomes

Jan 6, 2026 4:50pm