ad measurement

smart TV CTV marketing funnel

Walmart makes SMB CTV advertising push with $1.4B Vibe buy

Walmart is acquiring self-serve CTV advertising platform Vibe.co for a reported $1.4 billion.

Bevin Fletcher Jun 24, 2026 4:44pm

crystal ball TV midjourney

CIMM panel ponders programmatic TV advertising in 2030

Apr 2, 2026 5:26pm

Samsung NewFronts 2026 Jimmy White

Samsung integrates Amazon Ads DSP interactive video ad tech

Mar 24, 2026 7:58pm

Doritos ST5 - TelethonNetflix

Netflix expands ad targeting, outcomes capabilities

Mar 4, 2026 6:48pm

TV set AI eye gold

iSpot gets wise for video ad creative with AI-powered SAGE

Feb 12, 2026 5:46pm

smart TV wall content differentiation

Disney debuts brand impact metric, genAI for video ad creative

Jan 7, 2026 7:43pm