ad measurement

smart tv midjourney

OpenAP aims to unify siloed ID data for streaming, TV ads

OpenAP debuted Open Identity, an interoperable, federated ID data sharing framework for publishers, advertisers and third-party data providers.

Bevin Fletcher Apr 15, 2025 1:12pm

Week in Review TVREV

Wolk: The Calm Before The Storm

Apr 11, 2025 11:10am

finger on TV screen midjourney

SMBs: CTV wants you

Apr 7, 2025 10:00am

check mark approval getty images

Paramount first to adopt iSpot’s new outcomes-based data feed

Mar 27, 2025 11:00am

hiring personnel spotlight

VideoAmp ramps sports measurement plans with Dan Donnelly hire

Feb 19, 2025 2:15pm

smart tv wall getty images

Hulu, YouTube grab leading shares of streaming ad time in 2024

Jan 29, 2025 12:56pm