ad measurement

TV set AI eye gold

iSpot gets wise for video ad creative with AI-powered SAGE

iSpot debuted a new agentic AI platform SAGE, underpinned by its measurement datasets, to speed up and enhance ad creative planning and analysis.

Bevin Fletcher Feb 12, 2026 5:46pm

smart TV wall content differentiation

Disney debuts brand impact metric, genAI for video ad creative

Jan 7, 2026 7:43pm

smart tv data

CTV advertising focus turns to outcomes

Jan 6, 2026 4:50pm

smart tv door opening front door

NBCU opens Peacock’s front door to brands with Arrival ad format

Dec 17, 2025 11:00am

target arrow bullseye getty images

NBCU debuts real-time contextual ad targeting for live content

Dec 17, 2025 11:00am

hiring magnifying glass people getty images

iSpot names Rakuten exec Julie Van Ullen as CRO

Oct 29, 2025 9:02am