advanced advertising

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Samsung aims to up the engagement of CTV ad breaks and give brands customizable and repeatable interactive ad options that deliver mid-funnel results.

Bevin Fletcher Jul 23, 2025 9:00am

Advertisers are losing out on $141B from CTV, linear duplication

Jul 9, 2025 10:44am

Xperi touts 2.5M MAU reach on TiVo ads platform, Q1 revenue dips

May 8, 2025 9:56am

BrightLine employs AI to optimize interactive CTV ad units

Apr 23, 2025 8:30am

Wolk: Omnicom and IPG become one, WBD makes nice with Comcast

Dec 13, 2024 10:30am

Addressable TV advertising trends up, 53% consider it ‘must-buy’

Nov 20, 2024 7:00am