Aluma Insights

TV shopping

Shoppable TV interest rises but nascent format needs exposure

LG finds half of CTV users wish all TV ads had a shoppable component, but Aluma Insights' Douglas Montgomery believes exposure should be a key focus.

Tommy Clift Jan 22, 2024 9:00am

smart tv getty images

Interactivity, new ad formats make their way to CTV in 2023

Dec 28, 2023 9:00am

family watching TV

Viewers still chase content but ‘new to me’ TV gains traction

Nov 22, 2023 11:05am

video aggregation Getty images

Super bundles: Streaming’s next strategic move?

Jul 27, 2023 3:10pm

connected tv

Consumers look ready for streaming bundles

Jul 27, 2023 10:00am

dollar sign money

NBCUniversal's Peacock raises streaming prices

Jul 18, 2023 11:18am