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Aluma Insights
Advertising
Shoppable TV interest rises but nascent format needs exposure
LG finds half of CTV users wish all TV ads had a shoppable component, but Aluma Insights' Douglas Montgomery believes exposure should be a key focus.
Tommy Clift
Jan 22, 2024 9:00am
Interactivity, new ad formats make their way to CTV in 2023
Dec 28, 2023 9:00am
Viewers still chase content but ‘new to me’ TV gains traction
Nov 22, 2023 11:05am
Super bundles: Streaming’s next strategic move?
Jul 27, 2023 3:10pm
Consumers look ready for streaming bundles
Jul 27, 2023 10:00am
NBCUniversal's Peacock raises streaming prices
Jul 18, 2023 11:18am