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Subscribe
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branding
Content
WBD reverts flagship streamer back to ‘HBO Max’
Two years after stripping “HBO” from its prestige streaming brand in an effort to appeal more broadly, WBD is restoring the SVOD's name to “HBO Max.”
Daniel Frankel
May 14, 2025 1:12pm
Philo revamps brand message, emphasizes simplicity
Oct 2, 2024 4:38pm
Tubi refreshes brand, invites viewers down content ‘rabbit hole’
Feb 29, 2024 2:22pm