branding

Content

WBD reverts flagship streamer back to ‘HBO Max’

Two years after stripping “HBO” from its prestige streaming brand in an effort to appeal more broadly, WBD is restoring the SVOD's name to “HBO Max.”

Daniel Frankel May 14, 2025 1:12pm

Philo revamps brand message, emphasizes simplicity

Oct 2, 2024 4:38pm

Tubi refreshes brand, invites viewers down content ‘rabbit hole’

Feb 29, 2024 2:22pm