IAB

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.

Bevin Fletcher Jul 24, 2025 5:06pm

illustration of a network with connected servers and screens

IAB releases advertising invoice API specs for public comment

Jun 10, 2025 9:30am

signing deal merger and acquisition

IAB overhauls T&C for ad agreements for first time in a decade

May 27, 2025 3:55pm

smart TV money ad spending dollars

US CTV advertising forecast to grow 13% to $26.6B in 2025

Apr 28, 2025 8:30am

finger on TV screen midjourney

SMBs: CTV wants you

Apr 7, 2025 10:00am

Disney Brightline advergaming ad format

IAB Tech Lab introduces initiative to standardize CTV ad formats

Oct 22, 2024 12:18pm