IAB

Disney Brightline advergaming ad format

IAB Tech Lab introduces initiative to standardize CTV ad formats

The trade org is inviting stakeholders from across the digital advertising ecosystem to submit their most successful emerging CTV ad formats.

Daniel Frankel Oct 22, 2024 12:18pm

TV shopping

CTV offers ‘perfect middle ground’ for retail media

Aug 28, 2024 1:15pm

dollar sign money

CTV attracts programmatic buying boost

Jul 16, 2024 2:38pm

UK CTV screens

Measurement, perceived cost impede UK CTV ad investment

May 22, 2024 12:20am

TV shopping

NBCUniversal, Instacart ink retail media data collaboration

May 6, 2024 12:15pm

Google NewFront

Google to open source PAIR identity tool with IAB Tech Lab

Apr 29, 2024 2:10pm