IAB

smart TV money ad spending dollars

US CTV advertising forecast to grow 13% to $26.6B in 2025

The channel is now the top-ranked "must buy" among advertisers, according to IAB's latest ad spend report.

Daniel Frankel Apr 28, 2025 8:30am

finger on TV screen midjourney

SMBs: CTV wants you

Apr 7, 2025 10:00am

Disney Brightline advergaming ad format

IAB Tech Lab introduces initiative to standardize CTV ad formats

Oct 22, 2024 12:18pm

TV shopping

CTV offers ‘perfect middle ground’ for retail media

Aug 28, 2024 1:15pm

dollar sign money

CTV attracts programmatic buying boost

Jul 16, 2024 2:38pm

UK CTV screens

Measurement, perceived cost impede UK CTV ad investment

May 22, 2024 12:20am