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Mediaocean

smart TV CTV marketing funnel
Advertising

CTV becomes more full-funnel, measurement challenges persist

Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.
Bevin Fletcher Jul 24, 2025 5:06pm
illustration of a network with connected servers and screens

IAB releases advertising invoice API specs for public comment

Jun 10, 2025 9:30am
Week in Review TVREV

Wolk: The mild trickle of cord cutting continues

Mar 15, 2024 11:15am
smart TV and remote  getty images

Magnite integrates CTV supply with Mediaocean for local buyers

Aug 31, 2023 8:00am
Close-up of two people shaking hands with other people in the background

Mediaocean buys 4C Insights to form TV advertising giant

Jul 13, 2020 12:31pm

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