Mediaocean

colorful blocks smart tv screen Midjourney

Marketer interest in CTV, AI persists ─ so does fragmentation

MediaOcean’s latest advertising outlook shows marketers expect to up investment in CTV, but fragmentation challenges persist alongside new AI tech.

Bevin Fletcher Jan 26, 2026 12:28pm

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Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Jul 24, 2025 5:06pm

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IAB releases advertising invoice API specs for public comment

Jun 10, 2025 9:30am

Week in Review TVREV

Wolk: The mild trickle of cord cutting continues

Mar 15, 2024 11:15am

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Magnite integrates CTV supply with Mediaocean for local buyers

Aug 31, 2023 8:00am