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Subscribe
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Mediaocean
Advertising
CTV becomes more full-funnel, measurement challenges persist
Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.
Bevin Fletcher
Jul 24, 2025 5:06pm
IAB releases advertising invoice API specs for public comment
Jun 10, 2025 9:30am
Wolk: The mild trickle of cord cutting continues
Mar 15, 2024 11:15am
Magnite integrates CTV supply with Mediaocean for local buyers
Aug 31, 2023 8:00am
Mediaocean buys 4C Insights to form TV advertising giant
Jul 13, 2020 12:31pm