Atmosphere OOH streaming service reaches 100M monthly viewers

Atmosphere, a streaming platform used by businesses, marked a new milestone Tuesday, announcing that its out-of-home (OOH) streaming service now reaches 100 million unique monthly viewers.

Atmosphere says that means its platform, which features a lineup of over 60 free ad-supported streaming (TV) channels with audio-optional content, is reaching more viewers than many FAST platforms designed to be watched at home.

It also marks notable growth from a year prior when Atmosphere was reaching 21 million unique viewers. In a statement, Atmosphere CEO Sabatinelli said “to see Atmosphere grow our audience 5x in a year is extremely gratifying.”

Coinciding with the viewership milestone is continued venue expansion, as Atmosphere also disclosed exceeding more than 50,000 monthly active venues worldwide for the first time. In an interview with Fierce Video in February, Sabatinelli said the company was adding around 5,000 new locations per month.

Atmosphere offers its ad-supported platform to businesses for free and can be found in co-viewing places like bars and restaurants (including numerous Taco Bells, Burger Kings, and Texas Roadhouses), and commercial entities such as doctors offices and gyms, among other locations.

The company is looking to carve out the leading position in what it sees as an undisrupted OOH streaming space, noting a potential addressable market of 2.4 million venues in the U.S. and 5 million venues globally. The viewership milestone also follows on the heels of Atmosphere’s latest funding. It closed a $65 million Series D round in February led by Sageview Capital, Valor Equity Partners and S3 Ventures, putting the company’s valuation at $1 billion.

“It’s exciting to be a part of a company that is redefining the notion of connected TV,” said Atmosphere Chief Revenue Officer Ryan Spicer, an industry veteran and former ad sales exec at Turner and WarnerMedia who joined the company last October. “It’s also inspiring to see that Atmosphere is reaching 100 million monthly viewers outside of their home in an untapped and highly underutilized space for marketers, leaving Atmosphere at the forefront to scale this particular audience that no other streaming platform to date can.”

In an earlier interview with Fierce, both Spicer and Sabatinelli pointed to the advantages for advertisers and brands in targeting consumers in third-location environments, with the ability to address consumers by location, geography, time of day or venue type. This enables Atmosphere to “really bring that contextual advertising life in an addressable capacity, in a way that traditional can’t,” Sabatinelli said.

Spicer in February said advertiser opportunities endemic to the model or OOH environment, such as liquor brands, credit card services or ride shares are just scratching the surface of possibilities.

“We’ve taken all of that optionality, the dynamic nature of connected TV, what was previously broad-based linear television execution that started in the living room, and we’ve expanded to outside the living room,” Spicer said at the time.

For a deeper dive on Atmosphere’s efforts, click here.