Nielsen’s Gracenote has launched a platform designed to help content owners and creators increase program discoverability on streaming services – leveraging Gracenote’s expansive set of entertainment metadata.
By submitting content metadata and imagery through Gracenote’s ID Distribution system, distributors can ensure that content is synchronized with Gracenote’s datasets as well as with Gracenote IDs.
Gracenote IDs act like universal product codes for TV shows and movies, broadly deployed throughout the global entertainment system i.e., streaming services, connected TVs and MVPDs.
These IDs, Gracenote says, link data assets related to a content title, such as descriptions, genres, cast lists and more. And they can help content distributors improve viewing and engagement levels on their platforms.
Gracenote’s ID Distribution system is currently available in North America, Europe and Latin America.
“With streaming reaching maturity, more focus than ever is placed on securing positive return on investment on programming,” stated Simon Adams, chief product officer at Gracenote. “To achieve this, content sources need their offerings to be easily discovered and appropriately represented in distribution channels and their user interfaces.”
Content owners leveraging the ID Distribution system can acquire Gracenote IDs earlier in the content lifecycle, thereby increasing the visibility of that content across Gracenote’s global customer base.
This metadata technology benefits the end user as well. Gracenote touts its platform offers optimized discovery. Meaning distributors can request first-party metadata to be delivered to specific video discovery platforms. Those platforms leverage Gracenote IDs to power personalized user recommendations.
With so many streaming services available, personalization is a key consideration for platform owners who want to maintain an engaged user base. TiVo’s Chris Ambrozic recently told Fierce Video how user personalization and recommendations have become increasingly complex – algorithm-wise – in order to better understand user behavior.
Not only do viewers like personalized content, they also want ways to easily access that content. New data from Hub Entertainment Research found most consumers think a streaming video aggregator enhances the viewing experience.
Gracenote also released a couple of other products to improve content discovery and engagement. The Streaming Channels Data product provides content aggregators with a schedule database for FAST channels.
Another dataset offers insight into how consumers watch individual streaming and broadcast programs as well as ways to make that content more “bingeable.”