Samsung TV Plus adds more FilmRise ad-supported content

Samsung TV Plus is expanding its FilmRise content offering, as 600 hours of new ad-supported programming will join the platform.

The distribution deal includes 19 TV shows and over 120 films, with FilmRise now touting over 3,100 hours of content on Samsung’s free ad-supported streaming TV (FAST) service.

Some new additions to TV Plus are “Cheaters,” a reality show that investigates partners suspected of infidelity, comedy sketch series “Above Average” and “Women Behind Bars,” a show that looks at the life of incarcerated women in an American jail.

Founded in 2012, FilmRise boasts a portfolio of 50,000 licensed and originally produced content across all genres. In addition to Samsung TV Plus, FilmRise programming is available on smart TV streaming platforms like Amazon Fire TV, LG Channels, Vizio, Roku and on Apple and Android mobile apps.

Melissa Wohl, SVP and head of content sales at FilmRise, said in a statement, “We were one of the first studios to partner with Samsung TV Plus and we are delighted to build upon our successful partnership by continuing to usher in an even larger array of fresh and highly engaging free content on FAST and AVOD for their users to indulge in.”

According to One Touch Intelligence’s StreamTRAK service, FilmRise has the fifth-highest number of FAST channels among U.S.-based FAST distributors. The tally falls right below that of TelevisaUnivision, NBCUniversal, E.W. Scripps and Paramount Global, the latter counting nearly 100 distinct FAST channels.

As for Samsung, the smart TV maker this week announced it will integrate Brightline’s interactive ad capabilities for TV Plus, allowing Samsung to run live and personalized ad formats such as scrollable branded carousels, on-screen polls and trivia experiences.

Since its launch in 2015, Samsung TV Plus has expanded its availability to 24 countries. As of June 2023, the service is on 500 million active devices.