ad impressions

person holding remote control smart TV screen

Premium video outperforms YouTube for CTV co-viewing, attention

A VAB-backed study by TVision for marketers analyzed how CTV audience consumption habits on so-called "premium" video platforms compare to YouTube.

Bevin Fletcher Feb 24, 2026 9:00am

football dollar sign money smart TV

NFL scores big for advertising

Sep 2, 2025 9:00am

Low angle view of a football at a yard line with dramatic lighting - stock photo WillardGetty Images

Fox's Tubi can learn from Paramount+'s Super Bowl roadmap

Jan 30, 2025 4:00pm

AWNY 2023 StreamTV Insider

AWNewYork: CTV is the ‘rising star’ of retail media

Oct 19, 2023 2:00pm

smart Tv data

Roku accounts for nearly 40% of CTV ad impressions: Beachfront

Sep 11, 2023 11:57am

Amazon Fire TV UI update

Amazon modifies dev policy for international Fire TV apps

Jul 31, 2023 9:00am