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merchandising
Content
Netflix to ramp investment ‘judiciously’ on games, interactivity
Netflix wants to leverage interactivity in games and live content tied to its own IP to play off each other and drive engagement for both.
Bevin Fletcher
Oct 21, 2025 7:32pm
Hulu’s ‘Only Murders’ tops rank for merchandised streaming title
Oct 15, 2025 9:40am
Prime Video secures the best promo ‘real estate’ value in July
Aug 18, 2025 12:24pm
Streaming research roundup: Antenna, Hub and Looper
Jul 15, 2025 12:46pm
Amazon expands ‘Shop the Show’ on Prime Video to 1.3K titles
Apr 30, 2025 10:25am
Owning IP justifies further franchise mining for streamers
Mar 10, 2025 9:00am