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merchandising

Netflix Los Angeles Headquarters
Content

Netflix to ramp investment ‘judiciously’ on games, interactivity

Netflix wants to leverage interactivity in games and live content tied to its own IP to play off each other and drive engagement for both.
Bevin Fletcher Oct 21, 2025 7:32pm
Looper Insights July 2025 Streamer of the Month

Hulu’s ‘Only Murders’ tops rank for merchandised streaming title

Oct 15, 2025 9:40am
Looper Insights July 2025 Streamer of the Month

Prime Video secures the best promo ‘real estate’ value in July

Aug 18, 2025 12:24pm
smart TV streaming research

Streaming research roundup: Antenna, Hub and Looper

Jul 15, 2025 12:46pm
TV shopping

Amazon expands ‘Shop the Show’ on Prime Video to 1.3K titles

Apr 30, 2025 10:25am
superheroes franchises TV

Owning IP justifies further franchise mining for streamers

Mar 10, 2025 9:00am

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