Samsung certifies Clinch to enhance personalized ads on Samsung TV Plus

Samsung Ads has tapped Clinch’s ad tech platform to deliver personalized and dynamic programmatic campaigns across FAST service Samsung TV Plus.

Clinch is certified to run campaigns not only on Samsung’s free ad-supported streaming TV service, but also across connected TV, online video, display and mobile devices via Samsung’s demand side platform.

Samsung’s advertising partners will gain access to Flight Control, Clinch’s omnichannel activation platform. Launched in February of last year, Flight Control enables advertisers and agencies to run personalized campaigns without requiring advanced technical expertise. Essentially, Flight Control combines channel workflows like CTV, programmatic, social and digital out-of-home (DOOH) advertising into one visual framework.

Advertisers can further enhance campaigns using Samsung Ads’ automatic content recognition (ACR) technology, which Samsung boasts “provides unrivaled insights” for smart TV behavior. Notably, Samsung’s ACR data is integrated within the company’s cross-platform ad management product.

Clinch will roll out globally to Samsung Ads clients later this year.

"Samsung has established an incredible global footprint, fueled in part by their commitment to providing innovative consumer experiences," stated Clinch CEO Oz Etzioni. "Through this partnership we are able to bring a new level of real-time personalization to millions of Samsung connected devices with superior automation and efficiency."

Samsung joins Clinch’s roster of ad tech platform partners, which includes DoubleVerify, Integral Ad Science, LG Ads Solutions, VideoAmp, among others.

The partnership with Clinch comes roughly one month after media reports suggested Samsung might integrate Samsung TV Plus onto TV sets from its OEM competitors, such as TCL. Samsung has lately doubled down on beefing up the FAST service, which relaunched last summer with a new logo and expanded partnerships with content providers.

In terms of advertising, Samsung’s SVP of product and marketing Sang Kim told Fierce in August that Samsung is continuously experimenting with ad load and ad formats for TV Plus. He noted FAST platforms are beneficial in that they can provide a good experience for users while maximizing monetization for advertisers.